This project aimed to reintroduce Champion into the heart of basketball culture by creating a branded event experience that speaks directly to the game’s roots. I designed a pickup basketball event in NYC, where Champion took over local courts with the bold and energizing theme Got Next. The event’s branding leaned into urban textures, gritty typefaces, and retro-inspired color palettes to blend Champion’s heritage with the streetball vibe. Every detail—from custom merchandise to court graphics—was crafted to reflect authenticity, competition, and community, positioning Champion as a brand that’s back in the game and here to stay.
CASE STUDY VIDEO
Logo designs
event photos
advertisement posters
at home experience / twitch collaboration
LOGO DEVELOPMENT
